Buck U began in 2017, dreamt  up by a couple of spirited founders with a passion for creating something bold and memorable. By January 2018, it made its debut, bringing a lively, great-tasting energy drink to the scene. Now a few years in, Buck U has grown into a recognizable favorite, appreciated for both its flavor and its story. Its rise has been supported by strong regional roots in Montana and nearby areas, where early supporters helped introduce it to a wider audience in a highly competitive market.